I’m excited to head to Scottsdale, Arizona next week for the 18th Annual Greystone.net Healthcare Internet Conference, HCIC 2014, –bringing together health leaders from many different disciplines to talk digital marketing.

I will be tweeting @SarahBethRN–consider yourselves forewarned.

The keynote speaker lineup leaves little to be desired. I am perhaps most intrigued by Scott Stratten, President of UnMarketing@unmarketing.  He is “an expert in viral, social, and authentic marketing, which he calls UnMarketing.” With 174 thousand Twitter followers and 60 million views of client videos, he certainly has made his mark online. His newest book is entitled “QR Codes Kill Kittens”–need I say more? On November 4, he will present UnMarketing: Stop Marketing, Start Engaging.

If you are heading to the pre-conference events, check out Online Reputation Management facilitated by F. Brian Whitman, Partner and COO of Corrigan Partners. “What’s Important Now? And What Solutions, Tools and Techniques Work Best to Manage It?”

Here are a few break out sessions I’m excited for:

  • Monday, November 3, Cleveland Rocks! Insider Secrets from the Cleveland Clinic’s Email Program
  • Monday, November 3, Patient Engagement and Clinical Workflow: Success Stories on Integrated Health Communication Programs
  • Tuesday, November 4, SEM/SEO and Mapping ROI across Channels
  • Tuesday, November 4, Healthcare Everywhere: The Mobile Health Explosion by @karencorrigan

The most difficult breakout session choice is the Wednesday, November 5, 9-10am sessions where we will have to choose between:

  • Teaching your Physicians and Staff HOW to Blog
  • Chris Boyer‘s The Power of Search Marketing: Reaching and Converting Patients Online
  • Storytelling, Service and Social: A Multi-Faceted and Multimedia Approach to Building the Patient Relationship by the folks at Johns Hopkins
  • and Ed Bennett on Large Scale Healthcare System Web Site Transformation: Reports from the Trenches

Tough Decision. I’m still undecided.

Don’t forget to stop by Booth 28 to get your very own Corrigan Partner’s duck.

And Tweet me @SarahBethRN #hcic14



The director of the Center for Disease Control (CDC) in Atlanta, Georgia apologized for implying that the nurse in Texas was responsible for her own infection with the deadly Ebola virus. This comes less than two weeks after hospital officials from Texas Health Presbyterian Hospital and other prominent officials blamed a different nurse for releasing the patient with Ebola from the emergency department possibly causing an Ebola outbreak.

Read my post from last week explaining this controversy: Why the nurse is not to blame for the Ebola “mistake”.

The public at large is understandably concerned by the news that a nurse here in the United States contracted Ebola despite wearing full protective equipment. How is this possible? Dr.. Thomas Frieden of the CDC seemed to imply it was the nurse’s fault when he stated the infection was due to a “breach in protocol”.

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There is a lot of talk about why the man diagnosed with Ebola at Texas Health Presbyterian Hospital was sent home from the emergency room not having been tested for Ebola despite telling the triage nurse he had been in Liberia.

Because they let him go, he came in to contact with up to 20 people including a handful of school aged children. According to CNN, “Hospital officials have acknowledged that the patient’s travel history wasn’t “fully communicated” to doctors” (CNN article). CNN also reports that “‘A travel history was taken, but it wasn’t communicated to the people who were making the decision. … It was a mistake. They dropped the ball,” said Dr. Anthony Fauci, director of the National Institute of Allergy and Infectious Diseases.”

“They dropped the ball”. I certainly hope Dr. Fauci is not talking about the nurse. Read More

Katie Duke, nurse and star of ABC’s NY MED, was fired recently for posting an image to Instagram with the caption man vs. 6 train. The image, seen above, is of a trauma bay after the man was worked on and saved (image from gothamist.com).

This upsets me for a number of reasons. The first is quite obvious to me: Katie Duke is featured on a reality show that follows nurses and doctors as they work hard to save lives in NYCs emergency rooms. The show gives the viewers a unique insight into the challenges that healthcare providers face daily. Her patients stories are broadcast on television–what makes an Instagram picture so dangerous if the show portrays the stories as well?

Second, Katie’s supervisor allegedly told her that she was not in violation of the hospital’s policies or HIPPA regulations. She was, in fact, being fired for “being insensitive”. Read More

I recently came across an article in the Health & Science section of The Washington Post: Hit by a car, an emergency doctor experiences firsthand the shortcomings in ER care.

I almost didn’t finish reading it because I was rolling my eyes and thinking, “Yep, I have a hundred of these stories.”

I think my new byline should say “Nurse. Blogger. Patient who can’t navigate the system to save her life.”

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In an age where technology dominates our medical world, communication between patient and doctor often leave me wanting. Over the last few years as a patient, I have learned a number of strategies to help bridge the communication gap with doctors.

For Patients:

  • Speak up: Nobody likes confrontation, but it doesn’t have to be an argument if you are calm and respectful with your questions and requests. If he interrupts you, interrupt back. Yes, really. Afterall, it should be a two-way communication. So speak! For example: “Doctor, thank you for your time today. Would you mind sitting down while we speak. It helps me to relax and not feel like I am being rushed out the door.” The doctor should be open to hearing that.

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